Newzoo: Gamers like brands more than non-gamers do
Survey covering 13 different brands that have been active in gaming found players held significantly more favorable attitudes than non-gamers
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Gearbox is the latest in a string of companies to ditch forums in favour of Discord; but does the switch make sense?
Cary Kwok discusses the ever-evolving challenge of promoting your games and protecting your company's reputation
Industry experts from both AAA and indie sectors share their tips for evolving your marketing career to the director stage
Latest Marketing articles
Gamesight's Nikki Demmel on how to make the most out of partnerships with content creators
PR and marketing experts offer their expertise and advice for indie developers in this GI Live Online panel
Games journalists assemble to give indie developers tips on how to efficiently pitch to the press
Elan Lee talks about making a mobile game for Netflix and the company's ultimate aspirations
How a brand that leaned into exclusionary gamer stereotypes overhauled its image over three console generations
Safe in Our World's Sarah Sorrell on supporting a CM's wellbeing and why mental health first aid training is a must
Survey covering 13 different brands that have been active in gaming found players held significantly more favorable attitudes than non-gamers
Platform holder will instead bring upcoming Nintendo Switch games to numerous events throughout Germany
Sam Naji and Damian Abrahams explain why livestreaming is crucial for understanding gamers and how it translates to sales
PR and marketing firm launched as a remote company in 2021, currently has offices in Brazil and Mexico
Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world
Previously invite-only initiative aims to have over 5,000 creators making content around EA games by the end of the year
This new approach to advertising on PlayStation could launch by the end of the year
Xbox maker would not take revenue cut and limit ads to a select group of brands at first
In-game advertising platform's latest funding round sees support from NBCUniversal and HTC
75% of those who lost revenue said they felt that the changes "put the future of their business at risk"
Innersloth's Victoria Tran shared tips about how to run a games TikTok account
Iceberg Interactive CEO Erik Schreuder recaps the occult plant store puzzle game's launch strategy
Tenjin's Christopher Farm offers advice on how small mobile studios can attract more players to their games in 2022
IronSource's Dan Greenberg looks into the intricacies of ad creatives production on mobile
Sponsored article: Deadline for the latest Rising competition is March 1st, offering a chance to appear at PAX East in April
Tallneck model launches in May, comes with Aloy minifigure and a Watcher