Digital-only Gamescom attracted 13 million viewers
Organisers release viewing figures from this year's show, 2022's hybrid event dated
Organisers release viewing figures from this year's show, 2022's hybrid event dated
Platform holder reveals 'When Everyone Plays, We All Win' message
Piotr Bajraszewski breaks down the mechanics of 11 Bit Studios' Bundle Madness sale, and how it sold nearly 1m units in a week
Sponsored article: Krystel Bitar, global gaming product manager at Facebook, discusses the latest updates to Facebook's Automated App Ads
Gamescom co-organiser Felix Falk reflects on the challenges the world's biggest games event faces in its second online-only year
Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market
TinyBuild's Michael Kuzmin details best practices when it comes to making the most out of Valve's events
Publisher explains why no logo or mention of Activision is present in the first footage of this year's shooter
Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey
Fundamentally Games' Oscar Clark details ways to connect with people, build relationships and find business opportunities
Angry Birds head of brand strategy Ben Mattes says there's a multi-year plan to get players more engaged with a "canon" to tie the franchise closer together
Sponsored article: Krystel Bitar, Global Gaming Product Manager at Facebook, guides games developers on how to use the company's new ad solution
Is the pandemic a blip or the herald of a new age of public relations?
Partnership intended "to further unlock commercial opportunities at the intersection of music and gaming"
The test will only run on a few VR titles only but could be expanded to the ecosystem more broadly if successful
Jagex communications director Rich Eddy offers a overview of the many comms and editorial roles available at games companies
Marketing agency Gnet shares practical advice on elevating your marketing by getting the most from your footage
The studios behind Sea of Thieves, Fall Guys and more share the secrets behind their TikTok success
The newly created company aims at helping existing brands make it in the AAA games market
Jenny Windom of Wholesome Games talks with GameDiscoverCo's Simon Carless about promoting games on the viral video sharing service
Maverick Media's Andy Hammond details his approach to developing marketing ideas
Most women gamers are happy with portrayal of women in AAA and indie games, want better representation in ads