mattel

Mattel hires Mike DeLaet as its new global head of digital gaming

The long time games industry vet will lead the company's efforts to ramp up its digital gaming product offerings

NetEase and Mattel launch new game studio

Mattel163 will make digital games based on Mattel's IP portfolio

Toys to games: How Mattel brings its brands to mobile

We speak to the firm's Jason Horowitz about seeking partnerships in the games industry

THQ inks multi-year Mattel deal

Publisher to create games based on toy properties including Pictionary, Barbie, Hot Wheels