Articles by Michal Napora
Michal Napora,
Recent articles by Michal Napora
How to squeeze the most out of your demo
Michal Napora gives tips on marketing your demo for the GamesIndustry.biz Academy
Perceptions matter: Small things to make your game's marketing stand out
Marketing specialist Michal Napora on how subtle changes in word choice and language make you more memorable
Marketing is the business of selling entertainment, not news
With no news to share about the game, 32-33's Michal Napora took advantage of the PC Gaming Show by creating a "moment" for Inkulinati
How events being featured on Steam is changing games marketing
For the GamesIndustry.biz Academy, Michal Napora explores what events being featured on Steam can do for your game
Persona 5 and the merger of style and substance
Why I Love: Marketer Michal Napora was sold by the Atlus RPG's flashy exterior, but hooked by its substantial heart