Niantic raises $300m at a $9bn valuation for "real-world metaverse"
Pokémon Go developer aims at creating "ever-evolving AR map of the world"
Featured Augmented Reality articles
New Zealand studio will help design multiplayer AR experiences for Pokémon Go firm
The Pokémon Go developer on how to finally move augmented reality beyond a novelty in mobile gaming
The team behind Angry Birds AR: Isle of Pigs shares its secrets for making augmented reality feel more like reality
Latest Augmented Reality articles
Pokémon Go developer aims at creating "ever-evolving AR map of the world"
Pokémon Go company launches Lightship AR dev kit as Niantic Ventures established to invest $20m in AR metaverse companies
Veteran developer calls it "a honeypot trap for architecture astronauts" during Facebook Connect keynote address
Social network now referring to itself as a social technology company with a goal "to bring the metaverse to life"
Company valued at $2 billion, second generation of AR headset expected in 2022
Acquisition will further enable Niantic developers and users to create a 3D map of the world using smartphones
Company enters production phase on augmented reality headsets for US soldiers
Rumours of AR product launches from Apple, Niantic and Snap are fuelling belief that a tech revolution is on the way, but enormous problems remain to be solved
As it teases a new Hitman Sniper game and a Space Invaders AR project, head of studio Patrick Naud talks about shifting the studio to free-to-play, what's changed, and what's the same
Tel Aviv company's tech allows users to render 3D models of physical objects by scanning with a mobile device
Firm expects the Oculus Quest 2 to sell at least 3 million units in 2021
Velan Studios president Guha Bala on reinventing Nintendo's best-selling racing franchise for augmented reality
Pokémon Go developer's "Planet-Scale AR Alliance" to create experiences with persistent AR content, other advances
Update: Oculus Studios will retain its name, and Oculus branding remains
Series B funding round led by Hiro Capital
But it's lowering its long-term projections for the second time this year
Peggy Johnson takes on the role from August 1
"From the beginning we've firmly stated that Magic Leap's claims against Nreal are meritless," says Nreal founder
Abovitz will continue as CEO until a replacement is found, and remain on the board after the transition
COVID-19 manufacturing slowdown brings anticipated 2020 revenue down to $6.3 billion
AR company says pandemic prompted need to manage costs, shift focus away from consumer products to enterprise market
Augmented reality startup could sell for over $10 billion